NIVEA Accelerator (NX) is the first global beauty accelerator in Korea started by Beiersdorf Korea.
When looking to find the next generation in disruptive beauty tech, there is no better place than South Korea. K-Beauty has been dominating the beauty/skincare space for many years now.
The NX program offers strategic collaboration between the NX startups and Beiersdorf. Over 200 beauty startups applied for the selection process. Therefore they are not just a K-Beauty accelerator but a global beauty accelerator program.
NX builds on the global network of Beiersdorf (based in over 160 countries). The program offers tailored acceleration programs for each startup and offers startups to pitch for investment from Beiersdorf. Furthermore, their office space has an exclusive collaboration with WeWork Korea. The NX office offers private offices, a photo studio, and event space. In addition, the program is longer than most acceleration programs and goes for 1 year to maximize the potential of each startup.
In addition, Beiersdorf invested in one LYCL Inc., which is a part of the first batch at NIVEA Accelerator.