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Primo Toys is a London-based edtech startup founded in 2013 with the goal to teach kids how to learn, create and play using technology.

Its most successful toy is named Cubetto, a screenless coding toy for girls and boys aged 3 to 6, and consists of blocks, maps, and storybooks that allow your children to learn in an interactive way, while being creative.

Their commitment to teach young generations with new technologies and tools may just be a way to reshape education in the digital age.

Since it was founded the company has raised €1.1 million to expand their product range.

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